The amount of data that is being produced and captured by internet buyers is stunning. There’s a concept of infinite computing makes it possible for anyone to set up a shop and start selling because computing power is ubiquitous and endless while cost is dramatically low.
In this kind of world, we can track information and we have this in analytics, sales funnels and digital marketing algorithms via marketing automation and a number of embedded technologies that face the buyer.
The problem is less about having data and more about how to make meaning of the big data that is flooding your sites every day. You are missing intelligence when you cannot predict what will happen in the next month or quarter as well as take the actions on your product line, sales process and engagement approach that your data is telling you.
Selling by working harder is a terrible, inferior strategy to being able to analyze, predict and optimize a selling approach based on how visitors and buyers behave before and after sales decisions and purchases.
Wouldn’t you like to know what the right product sequencing would be? Or which demographic to focus your messaging towards at what time?
What about being able to decipher whether you will meet your next quarter goals with 90% certainty?
Imagine your data being analyzed with statistical tools and predictive capabilities based on transforming behaviors as well as how your customer engages your company.
This kind of intelligence keeps you from wasting money, time and energy in the wrong areas. You gain an unfair advantage by looking behind the veil and creating predictability. This is possible if you approach selling with insights from your data rather than applying simple determination and harder effort.
Take stock of your own strategy. How will you double or triple your revenue? Contact me and find out how this could be an unfair advantage for your store or business.